Better Google Ads results. Starting with a free audit.
I specialise in Google Ads — building, restructuring and managing campaigns for B2B and B2C businesses across the UK. 15+ years' experience, fixed-fee pricing, and a free no-obligation audit to start. No retainers, no account managers, no surprises.
Illustrative example. Your results depend on your actual account, market and starting position.
Five Google Ads services. One fixed price for each.
No bundled retainers, no "it depends" pricing. Every service has a fixed fee agreed in writing before any work begins — and a free no-obligation audit to start.
A thorough, no-obligation review of your Google Ads account covering account structure, search relevance, location performance, demographic performance, tracking, ads & content and landing page quality. Delivered as a PowerPoint presentation with quick wins, a long-term strategy and predicted improvements.
Hands-on day-to-day management of your Google Ads account — optimising bids, refining targeting, testing ad copy and keeping performance moving in the right direction. Available on an hourly or day-rate basis, no long-term contract required.
Starting from scratch? I'll build a Google Ads account from the ground up — campaign structure, keyword identification, ad copy creation, tracking setup, plus a competitor and market review so your account launches in the right position, not just a live one.
Everything in a new account build, plus a full analysis of your existing account — what's been working, what hasn't, and why. Your account rebuilt on solid foundations with the context of its history, not starting blind.
A fast, conversion-focused website built to work with your Google Ads campaigns, not against them. You host the domain — I design and build the site. Ideal alongside a new account build or restructure so the entire journey from ad to enquiry is sharp.
How a project actually runs.
No discovery decks, no sales process designed to drag on. Most engagements go from first call to delivered findings within two weeks.
Google Ads for B2B and B2C — both need a different approach.
Google Ads works differently depending on whether you're selling to businesses or consumers. The intent signals, bidding strategy, keyword structure and conversion tracking that works for B2C lead generation won't work as-is for a B2B sales cycle — and vice versa.
High-volume, lower cost-per-lead
Fast buying cycles, higher search volumes, competitive keywords. Built around getting the right intent signals and keeping CPL down without sacrificing lead quality.
Longer cycles, higher-value leads
Smaller search volumes, longer decision cycles, multiple stakeholders. Built around the right match types, negative lists and tracking that credits leads properly — not just the last click.
Over 15 years generating leads, from corporations to SMBs.
"Most agencies are built to keep you paying monthly whether or not the work justifies it. JWC Performance is built the opposite way — fixed scope, fixed fee, clear end point."
Certified, experienced, and willing to show it.
Client names stay confidential by default — most agreements include that as standard — but the certifications, sector experience and feedback below are real.
Current Google Ads Skillshop certifications — verified via Google Skillshop.
In their words.
"Cost-per-lead dropped within the first month and stayed down. No fluff, no upsell — just a clear plan and someone who actually did the work."
"We'd been burned by agency retainers before. The fixed-fee audit alone paid for itself — and the restructure that followed was worth every penny."
"Direct access to the person doing the work made a real difference. Quick answers, no account manager relaying things back and forth."
A website built to convert the traffic you're paying for.
There's little point running a sharp Google Ads campaign into a slow, confusing website. Web design is offered standalone or alongside an account build or restructure — fixed fee, you host the domain, I design and build the site.
£1,000 · up to 10 pages · 10 working days
Get a quote- Up to 10 pages, mobile-first design
- Clear calls to action, not buried contact forms
- Conversion tracking set up correctly from day one
- You host the domain — I build and hand over the site
- Fixed price, agreed before the build starts
Case studies.
A selection of projects across Google Ads and web design — showing what was done, why, and what changed as a result. More being added as clients approve them.
Case studies coming soon
Results are being documented and approved for publication. Check back shortly — or get in touch to discuss what's been achieved for clients in your sector.
Google Ads case studies are being prepared — covering account restructures, new builds and ongoing management projects across B2B and B2C. Coming shortly.
Web design case studies are being prepared — including before/after conversions and how the sites were built to complement the Google Ads campaigns running alongside them.
Paid social case studies — Meta and LinkedIn — will be added when that service is launched. Google Ads is the current focus.
Common questions.
Yes — completely. The audit is a standalone piece of work: a full review of your Google Ads account delivered as a PowerPoint presentation with quick wins, a long-term strategy and predicted improvements. There is no obligation to book any further work, and no follow-up sales pressure.
You get a written quote after the discovery call, scoped to your account and goals. That price doesn't change once work begins — if something changes scope significantly, I'll flag it and re-quote before doing any extra work, not after.
Yes — for audits, builds and restructures I'll need read or edit access to your Google Ads account, granted through Google's standard user-permission system. I never ask for your login details, and access can be revoked by you at any time.
Mostly small-to-medium UK businesses spending anywhere from a few hundred to tens of thousands of pounds a month on Google Ads. If your account is very large or very new, mention it on the discovery call and I'll be upfront about whether it's a good fit.
Absolutely. Plenty of clients take the findings and implement the recommendations themselves, or pass them to their existing team. There's no pressure or expectation to book further work — the audit stands on its own.
The current focus is UK businesses, mainly to keep market context, currency and account structures consistent. Get in touch anyway — happy to discuss whether it's a fit.
Tell me what's going on with your account.
Fill in the form and I'll come back to you within one working day, usually sooner. Not sure what you need? Request the free audit — it's a good place to start regardless.
Thanks — got it.
Your enquiry has been received. I'll come back to you within one working day, usually sooner.