Better Google Ads results. Starting with a free audit.
I’m a contract Google Ads specialist working with B2B and B2C businesses across the UK, building, restructuring and managing campaigns on a fixed fee basis with no long-term contract required. 15+ years’ experience, a free no-obligation audit to start, no retainers, no account managers, no surprises.
Or call: 07848 522456
Fewer wasted clicks, more leads for the same spend.
Most accounts I take on are paying for traffic that was never going to convert. The first job is finding it, the second is replacing it.
Illustrative example. Your results depend on your actual account, market and starting position.
Three areas of work. Fixed fees on all of them.
No bundled retainers, no "it depends" pricing. Every service has a fixed fee agreed in writing before any work begins, plus a free no-obligation audit to start.
Google Ads
Audits, new account builds, restructures and ongoing management. Fifteen years of paid media, run by the person you speak to.
All Google Ads services →SEO
The long game alongside paid search: fixing what stops Google reading your site, then earning the rankings that keep working after the budget stops.
All SEO services →Websites
Design, development and hosting. Mobile-first, lead forms that work, conversion tracking set up correctly from day one.
All website services →Google Ads for B2B and B2C both need a different approach.
Google Ads works differently depending on whether you're selling to businesses or consumers. The intent signals, bidding strategy, keyword structure and conversion tracking that works for B2C lead generation won't work as-is for a B2B sales cycle, and vice versa.
High-volume, lower cost-per-lead
Fast buying cycles, higher search volumes, competitive keywords. Built around getting the right intent signals and keeping CPL down without sacrificing lead quality.
Longer cycles, higher-value leads
Smaller search volumes, longer decision cycles, multiple stakeholders. Built around the right match types, negative lists and tracking that credits leads properly, not just the last click.
15 years in paid media. Working directly with you.
"Most agencies are built to keep you paying monthly whether or not the work justifies it. JWC Performance is built the opposite way: fixed scope, fixed fee, clear end point. If you’re looking for a freelance PPC consultant who works to your goals, not a monthly retainer, this is how I work."
What happens after you get in touch.
No drawn-out onboarding. No waiting weeks to get started. Here is what the process looks like from first contact to work underway.
Certified, experienced, and willing to show it.
Client names stay confidential by default, most agreements include that as standard, but the certifications, sector experience and feedback below are real.
Current Google Ads Skillshop certifications, verified via Google Skillshop.
In their words.
"We came to Joseph with a real challenge. Our campaigns were too broad and simply weren't reflecting the commercial reality of our individual locations. He completely changed how we thought about targeting, moving us away from a blanket national approach and focusing instead on local visibility where it actually mattered. The results spoke for themselves. Engagement improved, and for the first time we had a genuine picture of cost per acquisition tied directly to revenue at a site level. It was a real step change for us."
"Years of accumulated spend had left our account in a real state and Joseph wasn't afraid to take a completely fresh approach. He rebuilt everything from scratch, improving relevance and engagement rates and giving us solid performance indicators tied to revenue for the first time. We finally feel like our paid media is actually working as hard as it should be. We only wish we'd brought him in sooner."
A website designed to capture leads and grow your business.
Works just as well as a standalone site for organic search and referrals as it does as a landing page for Google Ads. Fixed fee, you host the domain, I design and build the site.
£1,000 · up to 10 pages · 10 working days
Get a quote- Up to 10 pages, mobile-first design
- Clear calls to action, not buried contact forms
- Conversion tracking set up correctly from day one
- You host the domain, I build and hand over the site
- Fixed price, agreed before the build starts
Case studies.
A selection of projects across Google Ads and web design, showing what was done, why, and what changed as a result. More being added as clients approve them.
Common questions.
Yes, completely. The audit is a standalone piece of work: a full review of your Google Ads account delivered as a PowerPoint presentation with quick wins, a long-term strategy and predicted improvements. There is no obligation to book any further work, and no follow-up sales pressure.
You get a written quote after the discovery call, scoped to your account and goals. That price doesn't change once work begins. If something changes scope significantly, I'll flag it and re-quote before doing any extra work, not after.
Yes, for audits, builds and restructures I'll need read or edit access to your Google Ads account, granted through Google's standard user-permission system. I never ask for your login details, and access can be revoked by you at any time.
Mostly small-to-medium UK businesses spending anywhere from a few hundred to tens of thousands of pounds a month on Google Ads. If your account is very large or very new, mention it on the discovery call and I'll be upfront about whether it's a good fit.
Absolutely. Plenty of clients take the findings and implement the recommendations themselves, or pass them to their existing team. There's no pressure or expectation to book further work. The audit stands on its own.
The current focus is UK businesses, mainly to keep market context, currency and account structures consistent. Get in touch anyway, happy to discuss whether it's a fit.
Yes, everything here is contract or project based rather than a permanent hire. You get a specialist for exactly the scope you need, whether that's a one-off audit, a fixed-length build, or ongoing management billed hourly or daily with no long-term tie-in.
Tell me what's going on with your account.
Fill in the form and I'll come back to you within one working day, usually sooner. Not sure what you need? Request the free audit, it's a good place to start regardless.
Thanks, got it.
Your enquiry has been received. I'll come back to you within one working day, usually sooner.