07848 522456 · Google Ads specialist, free account audit, no obligation · 15+ years' experience · fixed fee
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Account restructure · £1,500 fixed fee

Google Ads restructure, fix a failing account and rebuild on solid foundations.

A full analysis of your account's historical performance, what worked, what didn't, and why, followed by a complete Google Ads restructure that uses that data to minimise wasted spend and focus budget where it performs. If your Google Ads aren't working and you need to fix your Google Ads account, a PPC account restructure is the right starting point. Not starting from scratch. Starting from informed.

Or call: 07848 522456

Two phases. Analysis first, then rebuild.

A restructure is more than a new account build, it uses your account's existing data to make every decision in the rebuild smarter. The analysis phase is what separates a restructure from starting again.

Phase 1

Historical analysis

,
Full account performance review
What's been working, what hasn't, and what the data actually shows, not assumptions
,
Keyword & search term analysis
Which keywords and search terms have driven conversions, which have wasted budget, and which to carry forward into the rebuild
,
Device performance review
Where conversions are actually coming from across mobile, tablet and desktop, and where budget is being misallocated
,
Location performance review
Which locations are delivering results and which are consuming budget without converting, informing targeting adjustments in the rebuild
,
Landing page analysis
Which pages traffic is landing on, how they're performing, and whether the right traffic is going to the right pages
,
Wasted spend identification
A clear picture of where budget has been spent without return, the foundation for every decision in the rebuild
Phase 2

Account rebuild

,
Keyword research & identification
Full keyword research built on what the historical data shows, carrying forward what worked, replacing what didn't
,
Themed campaigns & ad groups
Campaign and ad group structure rebuilt to best practice, retaining campaigns that were performing, replacing those that weren't
,
Location & demographic adjustments
Targeting refined based on what the historical data shows, focusing budget where your customers are actually converting
,
Ad copy & assets
New ads written informed by what's previously performed, testing new angles where the data suggests opportunity
,
Negative keyword list rebuild
A comprehensive negative keyword list built from historical search term data, preventing the same wasted spend from recurring
,
Excel pre-approval before launch
The full rebuild plan submitted in Excel for your review and sign-off, nothing goes live without your approval

Restructure vs. new account build, what's the difference?

New account build

  • Starting from scratch
  • No historical data to learn from
  • Research-led decisions
  • £1,000 · up to 5 working days

Account restructure

  • Built on existing account data
  • Historical performance informs every decision
  • Data-led decisions
  • £1,500 · up to 10 working days

Analysis first. Rebuild second. Launch third.

The extra time compared to a new build is in the analysis phase, doing it properly takes longer, but it makes every subsequent decision sharper.

01
Day 0
Enquire & discuss
Fill in the form below. I'll come back within one working day to discuss your account, what's not working and what you want to achieve from the restructure.
💬 Back to you within one working day
02
Day 1
Access & brief
You grant read access to your Google Ads account. A brief is agreed covering your goals, target audience, budget and what success looks like, the same foundation used in a new build, but informed by what the account has already shown.
🔒 Read-only access to start, edit access required for the rebuild phase
03
Days 1–5
Historical analysis
Full analysis of your account's historical performance, keywords, search terms, devices, locations, landing pages, ad copy and wasted spend. Everything that's happened in the account is reviewed before anything changes.
📊 Keyword · search term · device · location · landing page · wasted spend analysis
04
Days 5–8
Rebuild plan
The new account structure planned out, informed by the analysis. Keyword research, campaign structure, ad copy, targeting adjustments and bidding strategy all compiled into an Excel document for your review.
📋 Full rebuild plan in Excel, ready for your approval
05
Day 8–9
Excel approval
The complete rebuild plan is sent to you for review. You approve, request changes, ask questions. Nothing goes into the account until you're happy with the plan.
✅ Your sign-off required before any changes are made
06
Day 10
Rebuild & launch
The account is rebuilt as agreed and relaunched. Handed over to you or moved into ongoing management, whichever was agreed at the outset.
🚀 Live within 10 working days · handover or ongoing management

Analysis, plan and a rebuilt account.

📊
Historical analysis findings
A clear summary of what the analysis uncovered, what was working, what was wasting budget, and what informed the rebuild decisions.
XLS
Excel rebuild plan
The complete rebuild plan, keywords, structure, ad copy, targeting and budget allocation, submitted for your approval before anything changes in the account.
🚀
Rebuilt, live account
A fully restructured Google Ads account, built on what the data shows, not assumptions, ready to perform from relaunch.
📋
Handover documentation
A clear handover document covering what was changed, why, and recommended next steps, whether you're taking it over yourself or moving into managed support.

Common questions.

Ideally at least 3–6 months of data, enough to identify meaningful patterns in search terms, device performance and conversion data. If your account is newer than that, a new account build may be more appropriate. Get in touch and I'll give you an honest assessment.

This is agreed during the briefing stage. In some cases well-performing campaigns are retained and improved rather than replaced. In others, a clean break makes more sense. The approach is determined by what the analysis shows, not a blanket policy.

The additional £500 covers the historical analysis phase, a thorough review of your account's data that takes significantly more time than starting from scratch. The value is that every decision in the rebuild is informed by what your account has already learned, rather than educated guesses.

No, the £1,500 is a one-off fee for the analysis and rebuild. Once relaunched, the account can be handed over to you or moved into ongoing management at £60/hr or £400/day. This is agreed at the outset.

The free audit is a good starting point if you're unsure whether a restructure is the right move. It'll give you a clear picture of what's wrong with the account and whether a full rebuild is warranted, or whether targeted changes are enough. Start with the audit and we'll take it from there.

Tell me about your account.

Fill in the form and I'll come back within one working day. Not sure if a restructure is the right move? Start with the free audit, it'll answer that question.

Fixed fee£1,500
TurnaroundUp to 10 working days
Response timeWithin 1 working day

No obligation. I'll come back within one working day.

Enquiry received.

I'll be in touch within one working day to discuss your account and next steps.