Privacy Policy

Who we are

This website is operated by JWC Performance, a sole trader providing Google Ads management and related digital marketing services to UK businesses.

Business name: JWC Performance
Email: enquiries@jwcperformance.co.uk
Website: jwcperformance.co.uk

We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What data we collect

We collect personal data in the following ways:

• Enquiry and contact forms, when you submit a form on this website, we collect your name, email address, company name (if provided), website URL (if provided) and any information you include in the message field.
• Audit request forms, in addition to the above, we may collect your Google Ads account ID, monthly advertising budget and information about your account goals.
• Analytics data, if you accept cookies, we collect anonymised data about how you use this website via Google Analytics 4. This includes pages visited, time on site, device type and approximate location. This data does not identify you personally.
• Email correspondence, if you contact us directly by email, we retain that correspondence.

We do not collect sensitive personal data (such as health information, financial details or payment information) through this website.

Why we collect it and our legal basis

We collect and use your personal data for the following purposes:

• To respond to your enquiry, when you submit a contact or audit request form, we use your details to get back to you. Our legal basis is legitimate interests (responding to a request you have made).
• To provide our services, if we enter into a working relationship, we use your contact details to communicate and deliver the agreed work. Our legal basis is contract performance.
• To improve this website, if you accept cookies, we use anonymised analytics data to understand how visitors use the site. Our legal basis is consent.

We do not use your personal data for automated decision-making or profiling, and we do not use it for direct marketing without your explicit consent.

Who we share your data with

We do not sell, rent or trade your personal data. We may share it with the following third-party service providers where necessary to operate this website and respond to your enquiry:

• Formspree, our contact forms are processed by Formspree (formspree.io), which receives and stores your form submissions. Formspree's privacy policy is available at formspree.io/legal/privacy-policy.
• Google Analytics, if you accept cookies, anonymised usage data is shared with Google Analytics. Google's privacy policy is available at policies.google.com/privacy.
• Cloudflare, this website is hosted on Cloudflare Pages. Cloudflare may process basic request data as part of serving the site. Cloudflare's privacy policy is available at cloudflare.com/privacypolicy.

We do not transfer your personal data outside the UK or European Economic Area except where the service providers above operate in accordance with appropriate data protection safeguards.

How long we keep your data

• Enquiry form submissions, retained for up to 12 months from the date of submission, or until the purpose for which they were collected has been fulfilled, whichever is sooner.
• Email correspondence, retained for up to 3 years for the purpose of maintaining a record of communications.
• Client working files, retained for up to 6 years after the end of an engagement, in line with standard business record-keeping requirements.
• Analytics data, retained for 14 months in Google Analytics, after which it is automatically deleted.

Your rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access, you can request a copy of the personal data we hold about you.
• Right to rectification, you can ask us to correct inaccurate or incomplete data.
• Right to erasure, you can ask us to delete your personal data where there is no legitimate reason for us to continue holding it.
• Right to restrict processing, you can ask us to limit how we use your data in certain circumstances.
• Right to data portability, you can request your data in a structured, machine-readable format.
• Right to object, you can object to our processing of your data where we rely on legitimate interests as the legal basis.
• Right to withdraw consent, where we rely on your consent (for example, for analytics cookies), you can withdraw it at any time.

To exercise any of these rights, please contact us at enquiries@jwcperformance.co.uk. We will respond within one month.

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Cookies

This website uses cookies. For full details of what cookies we use and how to manage them, please see our Cookie Policy.

Links to other websites

This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of this website after any changes constitutes your acceptance of the updated policy.

Contact us

If you have any questions about this privacy policy or how we handle your personal data, please contact us at enquiries@jwcperformance.co.uk.