Freelance PPC consultant, 15 years in paid media, working directly with you.
I'm Joe, a freelance PPC specialist with 15 years in performance marketing, running Google Ads and PPC campaigns for some fairly well-known brands and a lot of businesses you wouldn't have heard of. Both matter. The big brand work built the technical foundation. The smaller business work taught me what it actually means to make a budget perform when every pound counts.
JWC Performance is the next step. No agency overhead, no account managers in the middle, no junior doing the work while a director takes the credit. Just me, a freelance PPC consultant, working directly on your account.
Where I've come from.
I started out as a PPC Executive and worked my way up to Paid Media Director over about six years. That progression wasn't accidental. I was genuinely interested in how the platforms worked and why some accounts performed and others didn't. I spent a lot of time in the data when I probably didn't need to, and it paid off.
Along the way I worked agency-side and in-house, which gave me a perspective that a lot of specialists miss. Agency life teaches you to work across a range of clients and sectors quickly. In-house teaches you what it's like to have real commercial accountability for results. Both shape how I approach an account today.
The brands I've worked on over the years have ranged from FTSE-listed companies to early-stage startups. ITV, Deutsche Bank, NBC Universal, Unilever, Northern Trains, Gordon Ramsay Group. Not names I drop to impress, but because they're relevant. Working at that level means the bar for what counts as "good" is genuinely high. That's the standard I bring to every account I work on.
I started JWC Performance because I kept seeing the same problem. Businesses paying agency retainers and getting junior-level execution. Or paying for strategy they didn't need when what they actually needed was someone competent to run the account properly. I can offer both the strategic thinking and the hands-on execution, without the overhead that usually separates them.
Where I've worked.
Some of the names along the way.
A selection of brands I've run paid media for over 15 years. From global corporations to high-growth businesses across a wide range of sectors.
In their words.
"We came to Joseph with a real challenge. Our campaigns were too broad and simply weren't reflecting the commercial reality of our individual locations. He completely changed how we thought about targeting, moving us away from a blanket national approach and focusing instead on local visibility where it actually mattered. The results spoke for themselves. Engagement improved, and for the first time we had a genuine picture of cost per acquisition tied directly to revenue at a site level. It was a real step change for us."
"Years of accumulated spend had left our account in a real state and Joseph wasn't afraid to take a completely fresh approach. He rebuilt everything from scratch, improving relevance and engagement rates and giving us solid performance indicators tied to revenue for the first time. We finally feel like our paid media is actually working as hard as it should be. We only wish we'd brought him in sooner."
Qualified across the platforms.
Want to work together?
The free audit is the best starting point. It gives you a clear picture of what's happening in your account before we discuss anything else.