Google Ads specialist — free account audit, no obligation · 15+ years' experience · fixed fee
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Completely free No obligation · no payment details required

A Google Ads audit that tells you exactly what's going wrong.

A full, independent review of your Google Ads account — 12 areas analysed, delivered as a PDF report within 5 working days, with a walkthrough call included as standard. Free, with no obligation to do anything further.

Audit at a glance
Cost Free
Turnaround Within 5 working days
Areas reviewed 12
Delivered as PDF report
Walkthrough call Included
Obligation None whatsoever

12 areas. Every one that matters.

The audit covers every significant element of your Google Ads account — not a surface-level scan, but a proper review of what's actually driving (or draining) performance.

01
Account structure
Does your campaign and ad group structure reflect best practice and align with your business goals?
02
Keyword approach
Are you targeting the right keywords, with the right match types, at the right bid levels?
03
Search term analysis
What are your ads actually showing for? Irrelevant search terms waste budget fast — this identifies them.
04
Negative keywords
Are the right negative keywords in place to prevent wasted spend on irrelevant searches? Missing negatives are one of the most common and costly oversights in Google Ads accounts.
05
Ad copy & landing page
Are your ads compelling and relevant? Does the landing page match what the ad promises?
06
Quality score analysis
Low quality scores mean you pay more per click than competitors. We identify where and why.
07
Bidding strategy
Is your bidding strategy right for your goals and account maturity? Many accounts use the wrong one.
08
Conversion tracking
Is tracking set up correctly? Are you measuring the right actions, with no double-counting or gaps?
09
Demographic review
Age, gender, location and device performance — are you spending where your best customers actually are?
10
Competitor analysis
What are your competitors bidding on and saying in their ads? Gaps and opportunities identified.
11
Budget efficiency
Day-parting, impression share lost to budget, and whether you're spending at the right times.
12
Wasted spend summary
A headline figure of estimated wasted spend — often the most eye-opening number in the whole report.

From request to report — here's exactly how it works.

The whole process is designed to be as easy as possible on your end. You don't need to prepare anything — just grant access and fill in a short brief.

01
Day 0
You request the audit
Fill in the form on this page — your name, business, website, monthly budget and what you're trying to achieve. That's all that's needed to get started.
⏱ Takes you about 5 minutes
02
Day 1
Account access & brief
I'll send you a request for read-only access to your Google Ads account through my MCC (Google's Manager Account system). I'll also send a short brief template covering your monthly budget, main account focus — visibility, leads or sales — and your ideal cost per acquisition. No login details are ever shared.
🔒 Read-only access — I can see your account but cannot make any changes
03
Days 1–5
The audit
Once access is granted and the brief is returned, I conduct the full 12-point audit. This is a manual review — not an automated tool — looking at every significant element of the account against the goals you've set out in your brief.
📋 12 areas reviewed · usually completed in 3–4 working days, always within 5
04
Day 5
PDF report delivered
You receive a detailed PDF report covering all 12 areas — what's working, what isn't, and why. The report includes quick wins you can implement immediately, a long-term strategy recommendation, and an honest assessment of what's realistically achievable with your account. It also includes a proposal — whether that's ongoing management, a restructure, or simply a list of changes for your existing team to implement.
📄 Full PDF report · quick wins · long-term strategy · realistic improvement projections
05
Day 6–7
Walkthrough call
A 30–45 minute call to walk through the report together — so you understand every finding, can ask questions, and leave with a clear picture of what to do next. This is included as standard, not an upsell. There's no obligation to book any further work.
📞 30–45 minutes · included as standard · no obligation to proceed

Three things, delivered within 5 working days.

PDF
Full audit report
A detailed PDF covering all 12 areas — findings, context and what they mean for your account performance. Written in plain English, not PPC jargon.
Prioritised action list
Quick wins and longer-term recommendations, prioritised by impact — so you know exactly what to tackle first whether you implement them yourself or work with me.
📞
Walkthrough call
A 30–45 minute call to go through the report together, answer your questions and make sure you leave with a clear plan — regardless of whether we work together further.

Common questions about the audit.

Yes, completely free. The audit is a standalone piece of work — there's no catch, no credit card required and no obligation to book anything further. Some clients take the report and implement everything themselves. That's absolutely fine. The audit stands on its own.

Read-only access to your Google Ads account, granted through Google's standard MCC (Manager Account) system. I'll send you the access request — you simply approve it. I can view your account data but cannot make any changes. You can revoke access at any time.

The audit is conducted within 5 working days of receiving account access and your completed brief. In practice it's usually delivered in 3–4 working days. You'll be kept updated if anything changes.

Accounts of any size — from businesses spending a few hundred pounds a month to larger accounts spending tens of thousands. The audit approach is the same regardless of spend level, though the complexity of findings will naturally vary.

After the walkthrough call, the report will include a proposal — which might be ongoing management, a restructure, changes your existing team can implement, or simply that you're in good shape and here's what to keep doing. There's no pressure either way — you decide what makes sense for your business.

If your account has been running for less than 4–6 weeks there may not be enough data to draw meaningful conclusions from some areas. In that case, a new account build or a strategy session may be more useful — get in touch and I'll be honest about what makes sense.

Tell me about your account.

Fill in the form and I'll be in touch within one working day to confirm the access request and next steps.

Cost Free — no payment details needed
Turnaround Within 5 working days
What happens next I'll send an MCC access request and a short brief to complete

No spam. No obligation. I'll confirm receipt within one working day.

Audit request received.

I'll be in touch within one working day to send the MCC access request and brief. Usually sooner.