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Services · SEO

On-page SEO, so every page targets one thing instead of competing with itself.

Keyword mapping, titles and meta descriptions, headings, internal linking and content structure, built page by page rather than as one generic pass over the whole site.

Or call: 07848 522456

Four areas that decide how a page performs.

On-page SEO works at the level of individual pages, not the site as a whole, which is what makes it different from technical SEO.

Keyword mapping

One clear target per page

Mapping which page should rank for which search term, so pages stop overlapping and competing against each other for the same searches.

Titles and meta descriptions

Written to be clicked, not just seen

Titles and meta descriptions are often the first thing a potential customer reads about your business. Getting them right affects both rankings and how many people actually click through.

Headings and structure

A page Google, and people, can scan quickly

Clear headings help Google understand what a page covers, and help visitors find what they came for without reading the whole thing top to bottom.

Internal linking

Pointing Google, and visitors, to what matters

How pages link to each other tells Google which ones you consider important, and helps visitors find related content instead of leaving after one page.

How to tell if on-page SEO is the gap.

These are the most common reasons a business ends up looking for on-page SEO help.

01
Two of your own pages rank for the same search term
Known as cannibalisation, this happens when pages compete against each other rather than one clear page winning the ranking, and it usually means both perform worse than either would alone.
02
Your titles and meta descriptions were never really written
Left to auto generate, or copied from a template, titles and descriptions that don't say anything specific rarely earn the click even if the page ranks.
03
Pages rank, but for the wrong search terms
A page can be indexed and ranking, just not for anything useful, usually because it was never mapped to a specific, intentional target term.
04
Important pages are buried, with barely any internal links
If your most valuable pages are three or four clicks from the homepage with few links pointing to them, Google is picking up on that signal too, and ranking them accordingly.
05
You've added new pages, but nothing seems to move
New content without proper on-page structure and internal linking often just sits there, disconnected from the rest of the site's ranking signal.

From mapping to measurable structure.

A clear process, page by page, rather than a single generic pass.

First

A full keyword map of the site

Every page checked against what it currently ranks for, and what it should be targeting instead, including any overlap between pages.

Then

Titles, meta and headings rewritten where needed

Not every page needs a rewrite. Priority goes to pages with the biggest gap between potential and current performance.

Next

Internal linking rebuilt around priority pages

Making sure the pages that matter most are easy to find, both for visitors and for Google, with links from relevant related pages.

Finally

Content gaps flagged for what's missing

Any pages worth building that don't exist yet get flagged, ready to feed into a content plan if that's the next step.

Already have a content plan, or need one? On-page SEO and content work closely together. Content briefs written after a keyword map tend to perform noticeably better than content written first and mapped afterwards.

Sites of any size, in most sectors.

On-page SEO issues show up on sites of every size, from a handful of pages to several hundred. Recent work has covered:

Healthcare Financial services Higher education Professional services Ecommerce SaaS

Questions about on-page SEO.

Answers to what comes up most often before an on-page SEO project begins.

How much does on-page SEO cost?

Pricing depends on how many pages need work and how much rewriting is involved, so it's a fixed fee agreed before any work starts. Get in touch for a quote specific to your site.

Is this the same as technical SEO?

No, though the two are related. Technical SEO deals with whether Google can crawl and read your site properly. On-page SEO deals with how well each individual page is targeted and structured once Google can read it.

Will rewriting titles and headings affect my current rankings?

It can cause a short term shift while Google recrawls and reassesses the page, but the intention is always to improve rankings, and changes are made carefully rather than all at once across the whole site.

What is keyword cannibalisation, and why does it matter?

It's when two or more of your own pages compete for the same search term, which usually means Google struggles to decide which one to rank, and both end up performing worse than a single clear page would.

Do you write new content as part of this, or just restructure what exists?

On-page SEO mainly works with what already exists. If new content is needed to fill a gap, that's covered separately under content services, and the two can be scoped together.

Get a keyword map and on-page review of your site.

Scoped and quoted after a look at your site, with a fixed fee agreed before anything starts.

Tell me about your site.

Fill in the form and I'll come back within one working day to discuss your site and what's involved.

Response time Within 1 working day
Service On-Page SEO
Terms Fixed fee, agreed before work starts

No obligation. I'll come back within one working day.

Enquiry received.

I'll be in touch within one working day to discuss your site and goals.