New Google Ads account · £1,000 fixed fee

New Google Ads account, built right from day one.

Starting from scratch shouldn't mean guessing. Every new Google Ads account setup begins with a proper brief, full keyword research and a structured campaign plan, all submitted for your approval in Excel before anything goes live. If you're looking to hire a PPC expert to set up Google Ads correctly from day one, this is the service.

Enquire today See what's included

Or call: 07848 522456

What's included

Everything needed to launch with confidence.

The build covers every element required to get a Google Ads account live and performing from day one, not just setting up campaigns, but making sure the foundations are right.

Scoping & brief

A structured brief is agreed upfront, covering what you want to achieve, who your core audience is, your budget and your key conversion goals. This drives every decision in the build.

Tracking confirmation

Before the build starts, tracking is confirmed. Whether you need to track leads, MQLs, SQLs, purchases or calls, it's all set up correctly so the account can optimise from real data, not guesses.

Full keyword research

Comprehensive keyword research covering head terms, long-tail opportunities, competitor terms and negative keywords, mapped to the brief and structured for campaign use.

Themed campaigns & ad groups

Campaign and ad group structure built to best practice, themed tightly around intent, with clear separation between different products, services or audiences.

Location & demographic targeting

Location targeting, demographic adjustments and audience layering set up based on your brief, so budget is focused where your customers actually are.

Ad copy & assets

Responsive search ads written for each ad group, plus all available assets (sitelinks, callouts, structured snippets etc.) set up to maximise ad coverage and quality score.

Competitor & market review

A review of what competitors are bidding on and how they position in ads, so your account launches with context, not blind to what it's competing against.

Bidding strategy setup

The right bidding strategy selected and configured for your goals and account maturity, with a clear rationale for why, not just a default setting applied.

Excel pre-approval

The full account plan, keywords, structure, ad copy, targeting and budget allocation, submitted in Excel for your review and sign-off before anything is built in Google Ads.

Launch

Once you've signed off the Excel plan, the account is built in Google Ads and launched. Everything is checked before going live, tracking, budgets, targeting and ad approvals confirmed before spend begins.

Nothing goes live without your approval

The complete account plan is submitted to you in Excel before anything is built in Google Ads. Keywords, campaign structure, ad copy, targeting and budget allocation, all laid out clearly for you to review, question and sign off. Only once you're happy does the build begin.

Excel pre-approval

The process

From brief to live account, step by step.

The build process is designed to make sure the account is right before it's live, not launched quickly and fixed later.

Day 0

Enquire & discuss

Fill in the form below with details about your business, what you want to achieve and your budget. I'll come back within one working day to discuss the scope and confirm whether a build is the right starting point or whether an audit of an existing account makes more sense first.

💬 Back to you within one working day

Day 1

Brief agreed

A structured brief is completed covering your goals, core audience, monthly budget, target locations, key conversion actions and any competitor context. This is the foundation everything else is built on, getting it right here saves time and budget later.

📋 Goals · audience · budget · locations · conversion actions

Day 1–2

Tracking confirmed

Before any build work starts, tracking is reviewed and confirmed. Whether you need to track form submissions, calls, purchases, MQLs or SQLs, everything is set up correctly so the account has the data it needs to optimise from day one.

🔍 Leads · MQLs · SQLs · purchases · calls, whatever matters to your business

Days 2–4

Research & build plan

Full keyword research, competitor review and campaign structure planned out. Ad copy drafted, assets prepared, targeting and bidding strategy defined. The entire account plan is compiled into an Excel document for your review.

📊 Full keyword research · campaign structure · ad copy · targeting · bidding strategy

Day 4

Excel plan submitted for approval

The complete account plan is sent to you in Excel, keywords, structure, ad copy, targeting and budget breakdown all clearly laid out. You review it, ask questions, request changes. Nothing moves forward until you're happy.

✅ Your approval required before anything is built in Google Ads

Day 5

Build & launch

Once approved, the account is built in Google Ads exactly as agreed and launched. The account is then either handed over to you or your team, or moved into ongoing management by me, depending on what was agreed at the outset.

🚀 Launched within 5 working days of brief sign-off · handover or ongoing management

What you receive

A live account and everything behind it.

XLS

Excel account plan

The complete pre-launch plan, keywords, campaign structure, ad copy, targeting and budget allocation, submitted for your review and approval before anything goes live.

🚀

Live Google Ads account

A fully built, tracking-confirmed Google Ads account, structured to best practice, with campaigns, ad groups, keywords, ads and assets all set up and ready to perform.

📋

Handover documentation

A clear handover document covering the account structure, what was built and why, and recommended next steps, whether you're taking it over yourself or moving into managed support.

FAQ

Common questions.

Primarily the brief, your goals, audience, budget, target locations and what you want people to do when they reach your site. I'll send a structured brief template to fill in. You'll also need to grant access to your Google Ads account (or I can set a new one up) and confirm your tracking setup.

That's exactly what the approval step is for. Review the plan, request changes, and I'll update it before building. The goal is to make sure you're completely happy with the approach before anything goes into Google Ads.

No, the £1,000 is a one-off fee for the build itself. Once live, the account can be handed over to you or your team to manage, or moved into ongoing management at £60/hr or £400/day. We agree this at the outset so there are no surprises.

Up to 5 working days from brief sign-off. In practice, the brief and tracking confirmation stage is often the longest part, once that's done, the research and build move quickly. If your account is unusually complex, I'll flag the timeline before starting.

Yes, many clients start with a build and move straight into management. We agree this upfront so the handover is seamless and there's no gap between launch and active management.

Get in touch

Tell me about your business.

Fill in the form and I'll come back within one working day to discuss your goals and whether a new build is the right starting point.

Fixed fee£1,000

TurnaroundUp to 5 working days from brief sign-off

Pre-launchExcel plan submitted for approval first

Response timeWithin 1 working day

Email enquiries@jwcperformance.co.uk

Your name

Company

Email address

Website URL

Monthly ad budget

Primary goal

Tell me about your business and what you want to achieve

No obligation. I'll come back within one working day.

✓

Enquiry received.

I'll be in touch within one working day to discuss your goals and next steps.