07848 522456 · Google Ads specialist, free account audit, no obligation · 15+ years' experience · fixed fee
Google Ads Google Ads overview Google Ads Audit Account Management New Account Build Account Restructure SEO SEO overview Technical SEO Local SEO On-Page SEO Content Websites Websites overview Website Design Website Development Hosting Sectors Google Ads for B2B Google Ads for B2C Locations London Bromley Croydon Kent Surrey Beckenham Dartford Lewisham More About Joe How Joe works FAQ Case studies Blog
Website design & build · from £1,000

Lead generation website design, built to turn visitors into enquiries.

A fast, professional lead generation website designed to make a strong first impression and turn visitors into enquiries. Mobile-first, clearly structured, with lead forms and conversion tracking set up correctly from day one. Works just as well as a standalone site for organic search and referrals as it does as a landing page for Google Ads, so you know exactly what your site is delivering either way.

Or call: 07848 522456

Three starting points, scoped properly on a call.

These are starting prices to give you a rough idea, not a fixed menu. Every project gets a 30-minute scoping call where the exact price, page count and timeline are confirmed based on what you actually need.

Essentials
Essentials
From £1,000

A single landing page or a small, focused site. Ideal for one clear offer, or as a sharp landing page for Google Ads.

  • Single landing page or up to 3 pages
  • Mobile-first design & conversion-led structure
  • Lead forms, analytics & conversion tracking
  • 1 round of revisions
  • Everything in "What's included" below
Enquire today
Premium
Premium
From £2,750

Larger, multi-page builds for businesses with several services, locations, or more complex requirements.

  • 9+ pages, scoped to your business
  • More complex structure & integrations
  • Lead forms, analytics & conversion tracking
  • 3 rounds of revisions
  • Everything in Standard, plus more
Enquire today

Copywriting is priced separately at every tier. You can provide your own text, or it can be quoted alongside your project at the scoping call. This keeps each package's price tied to the build itself, not an estimate of how much writing your site might need.

Everything needed for a site that works.

Every build includes the same core elements, the scope and complexity determine the price, not what corners get cut.

01
Discovery call
A 30-minute call to understand your business, core message, target audience and what success looks like, enquiries, calls, sales or something else. This drives every design decision.
02
Mobile-first design
Built mobile-first as standard, because most visitors land on a phone, not a desktop, whether they arrived through Google Ads, organic search or a referral. Every page is tested across screen sizes before delivery.
03
Conversion-led structure
Clear calls to action, logical page flow and form placement designed to convert visitors, not just inform them. Built by someone who tracks what happens after the click.
04
Lead forms via Formspree
Contact and enquiry forms set up through Formspree, submissions go straight to your inbox. No WordPress plugins, no monthly form fees, no technical maintenance required.
05
Analytics & conversion tracking
Google Tag Manager and GA4 installed and configured, so form submissions, calls and key actions are tracked from day one. You'll know exactly how many leads your site is generating and where they're coming from.
06
Fast, free hosting
Hosted on Cloudflare Pages, one of the fastest CDNs in the world, completely free, with automatic HTTPS and deploys directly from GitHub. No monthly hosting fees.
07
SEO basics built in
Page titles, meta descriptions, clean URL structure, sitemap and robots.txt all set up correctly, so the site is ready for organic search from launch, not retrofitted later.
08
Cookie consent
A PECR-compliant cookie banner and cookie policy, built in, not bolted on. Consent is respected before any analytics fires.
09
Handover & documentation
Full access to the GitHub repo, Cloudflare account and Formspree forms. A clear handover document so you, or anyone else, can update the site going forward.

Built on a proven tech stack

The same stack this site is built on, GitHub for version control, Cloudflare Pages for hosting, Formspree for forms. Fast, free to run, and maintainable by anyone with basic HTML knowledge or a developer.

GitHub Cloudflare Formspree GTM + GA4

A few things worth reading before enquiring.

Who this is right for, what's not included, and why the tech stack is different from what most designers use.

Ideal for

  • Service businesses that need a clean, professional online presence
  • Freelancers and sole traders wanting a site that looks credible and converts
  • B2B businesses needing a lead generation site
  • Anyone running Google Ads who needs a better landing page
  • Businesses that want full ownership of their site with no platform lock-in

What's not included

  • Copywriting, you provide the text, or we discuss it at the scoping call
  • Photography or imagery, you supply assets, or stock images are sourced
  • Domain registration, typically under £15/year, handled separately
  • Ecommerce / payment processing, not offered at this stage
  • Ongoing monthly maintenance, available on request, priced separately

Why not WordPress?

Most freelance web designers build on WordPress. There's nothing wrong with that, but it comes with ongoing costs and maintenance that most small business owners don't fully anticipate. Plugin updates, security patches, hosting fees and the occasional site break when something conflicts.

The sites I build are hand-coded in HTML and CSS, hosted free on Cloudflare Pages with deploys straight from GitHub. There are no monthly platform fees, no plugin vulnerabilities, no database to maintain, and no hosting bill. The site loads faster, costs less to run, and is genuinely easier to hand over to another developer if you ever need one.

The trade-off is that it's not a drag-and-drop CMS, editing content means editing HTML, which is straightforward for a developer but less so if you want to update things yourself regularly. If self-editing is a priority, we can discuss options at the scoping call.

The brief, what to expect after enquiring.

After the initial enquiry, a 30-minute scoping call is booked. Here's what we'll cover, and what you'll need to have ready or be ready to discuss.

Business & goals

  • What your business does and who it serves
  • Your core message, what you want visitors to understand immediately
  • What success looks like, enquiries, calls, sales, sign-ups
  • Your target audience and what matters to them
  • Any competitors or reference sites you like

Design & content

  • Logo file (ideally SVG or high-res PNG)
  • Brand colours and fonts (if established)
  • Any imagery you have or want sourced
  • Whether you have copy written or need guidance
  • Standalone landing page or full multi-page site

Technical

  • Do you have a domain already registered?
  • Any existing pages or content to reference or migrate
  • Third-party integrations needed (booking, CRM, live chat)
  • Primary CTA, form, phone number, email or booking link

Sign-off & timeline

  • Who is the decision maker, does anyone else need to approve?
  • How many rounds of revisions are you expecting?
  • Any hard deadline (launch date, campaign start etc.)
  • Are you also running or planning Google Ads alongside this?

From call to live site.

Timelines are agreed at the scoping call based on complexity, a single landing page moves much faster than a full multi-page site.

01
Day 0
Enquire
Fill in the form below with a brief overview of what you need. I'll come back within one working day to book a 30-minute scoping call.
💬 Back to you within one working day
02
Day 1 to 2
Scoping call
A 30-minute call covering your business, goals, audience, design preferences and technical requirements. Pricing and timeline confirmed on this call, no surprises after.
📞 30 minutes · pricing & timeline confirmed · no obligation to proceed
03
Day 2 to 3
Brief & assets gathered
Logo, brand assets, copy, imagery and any reference sites collected. Any gaps in copy or imagery flagged and resolved before the build starts, not halfway through.
📋 Logo · colours · fonts · copy · imagery · reference sites
04
Build phase
Design & build
The site is designed and built in HTML/CSS, mobile-first, with conversion tracking, forms and SEO basics all set up as part of the build, not added at the end.
🖥️ Mobile-first · conversion tracking · forms · SEO · cookie consent
05
Review
Review & revisions
A preview link is shared for your review. Feedback is gathered, revisions made and the site signed off before going live.
✅ Preview before launch · revisions included · sign-off required
06
Launch
Launch & handover
The site goes live on Cloudflare Pages with your domain connected. Full handover of the GitHub repo, Cloudflare and Formspree access, plus a handover document covering how everything works.
🚀 Live on Cloudflare · full access handed over · ongoing maintenance available

Common questions.

A single landing page with a form, tracking and hosting set up properly takes a meaningful amount of work, design, build, GTM setup, form integration, Cloudflare deployment and handover documentation. The three pricing tiers above give a rough starting point based on page count and complexity, but the exact price is always confirmed at the scoping call once I understand what your project actually needs.

Ideally yes, you know your business better than anyone. But if you need help with copy structure or sourcing imagery, that can be discussed at the scoping call. Copy that needs to be written from scratch will affect the timeline and may affect the price.

Yes, you get full access to the GitHub repo. Anyone with basic HTML knowledge can make text and content changes directly. For larger changes, ongoing maintenance support is available, get in touch to discuss.

Not necessarily, we can set one up as part of the project if needed. If you already have one, we'll connect it to Cloudflare Pages during the launch phase. Domain registration costs are separate and typically under £15/year.

Yes, a site built alongside a Google Ads account build or restructure means the entire journey from ad to enquiry is designed to work together. But the website stands completely on its own too, plenty of clients use it purely for organic search, social media or direct traffic without running paid campaigns.

Tell me about your project.

Fill in the form and I'll come back within one working day to book a 30-minute scoping call, where pricing and timeline are confirmed.

Starting from£1,000
First step30-minute scoping call
Pricing confirmedOn the scoping call, no surprises
Response timeWithin 1 working day

No obligation. I'll come back within one working day to book the scoping call.

Enquiry received.

I'll be in touch within one working day to book a 30-minute scoping call and discuss your project.