Surrey isn't one market, it's several stitched together.
With over 1.2 million residents and some of the highest average household incomes in the country, Surrey stretches from tech startups to racecourses. Treating the whole county as a single audience ignores just how different these local economies actually are, and how differently people search within them.
Corporate headquarters and finance
Woking, Weybridge and Staines carry a dense concentration of company headquarters and financial services firms, helped along by fast rail links into London and easy reach of Heathrow.
A genuine games industry hub
Guildford is home to one of the UK's largest video game development clusters outside London, backed by a steady graduate pipeline from the University of Surrey and a growing base of SaaS businesses.
Commuter towns with a sporting heritage
Reigate, Redhill and Epsom combine a strong commuter belt economy and established retail high streets with genuine sporting pedigree, thanks to Epsom Downs and Sandown Park.
Money, and two airports nearby
Sitting between London, Heathrow and Gatwick, and carrying some of the highest average incomes in the UK, Surrey rewards premium positioning for B2C brands while supporting a dense professional services market for B2B.