How Joe works — a fixed-fee Google Ads process with no surprises.
Fill in the form and you will hear back within one working day. Here is exactly what the fixed-fee Google Ads management process looks like from that point — what Joe needs from you, how long things take, and what to expect at every stage.
What happens after you fill in the form.
You will hear back within one working day.
Joe responds to all enquiries directly — no automated replies, no account managers. Working hours are flexible so you may hear back in the evening. From there, the process below is exactly what follows.
Nine steps. Every time.
Initial call — understand your situation
The first conversation is about understanding your business, your goals and what is happening with your Google Ads right now. There is no sales script and no pressure. The goal is to find out whether working together makes sense, and if so, what that looks like.
This call usually takes 20 to 30 minutes. You speak directly with Joe — not a business development executive.
Free audit — a full review of your account
For most clients, the next step is a free 12-point audit of your existing Google Ads account. This covers campaign structure, keyword relevance, search term data, tracking, ad copy, landing pages and more — delivered as a presentation with clear findings, quick wins and a long-term strategy.
The audit is free and carries no obligation. Many clients take the findings and act on them independently. If you want Joe to do the work, that is when a quote comes in.
Written quote — fixed fee, agreed upfront
If you decide to proceed, you receive a written quote scoped to your account and goals. The price is fixed. It does not change once work begins. If the scope changes significantly, a new quote is issued before any additional work takes place — not after.
No retainers. No "it depends". A number, in writing, before anything starts.
Build — campaigns, tracking and everything in between
Depending on the service, this stage covers building a new account from scratch, restructuring an existing one, or getting a new website live. Every build includes proper tracking and analytics setup — conversion tracking, GA4, GTM — so performance can be measured correctly from day one.
Throughout the build, communication is direct. You are kept in the loop on progress without needing to chase for updates.
Review and sign-off — nothing launches without your approval
Before anything goes live, you see exactly what has been built. Campaign structure, ad copy, targeting settings, tracking setup — all reviewed together. Any changes are made before launch, not after.
This step exists because surprises after launch cost money. A thorough review beforehand prevents that.
Launch — campaigns live, performance tracking begins
Campaigns go live and data collection begins immediately. The first few weeks are a learning phase — the account gathers signal, spend patterns establish themselves and early optimisation opportunities start to appear.
Expectations are managed clearly from the start. If you are expecting leads in week one, that conversation happens before launch — not after.
Optimisation — continuous improvement, not set and forget
Active account management means regular review of search terms, bid adjustments, ad copy testing, negative keyword expansion and audience refinement. Performance does not plateau — there is always something to improve, and the account is treated as a live, evolving asset.
The cadence of work is agreed upfront. You know what is being done and when.
Reporting — clear numbers tied to business outcomes
Monthly reporting covers what matters: cost per lead, conversion volume, spend efficiency and how performance is trending over time. Reports are written in plain language — no vanity metrics, no impression share graphs masquerading as results.
If the numbers are not where they need to be, that is addressed directly — with context and a plan, not excuses.
Transparent exit — cancel anytime, no penalties
There are no minimum contract terms and no penalties for leaving. One-off projects end when the work is done. Ongoing management is cancel-anytime — you are not locked into a 12-month agreement to find out if the work is delivering.
If it is not working, you should be free to say so. That is how it should be.
What you can expect throughout
Three things that do not change.
The free audit is the best place to start.
A full review of your account — structure, targeting, tracking, ad copy and landing pages — delivered as a presentation with clear findings and a long-term strategy. Free, no obligation.