Local SEO, so you show up where your customers are actually searching.
Google Business Profile, local landing pages, citations and review signals, built for businesses that serve specific towns, boroughs or regions rather than the whole country.
Or call: 07848 522456
Four areas that decide whether you show up locally.
Local search results work differently to normal organic results, and these four areas are what Google actually weighs up.
Set up and optimised properly
Your Business Profile is what shows up in the map pack and local search results. Getting categories, service areas, opening hours and photos right has a bigger effect on local visibility than most businesses realise.
Pages built for each area you serve, not duplicates
A page for every town or region you cover, each one genuinely different rather than the same content with the place name swapped out, which is what actually gets these pages to rank.
Your business name, address and number, consistent everywhere
Inconsistent details across directories and listings quietly undermine how much Google trusts your business. Getting these consistent is unglamorous work, but it matters.
A strategy for getting and responding to reviews
Review volume, recency and how you respond all feed into local rankings, on top of the obvious effect on whether people choose to call you over a competitor.
How to tell if local SEO is the gap.
These are the most common reasons a business ends up looking for local SEO help.
From review to results.
A clear process, so you know what's happening and why at each stage.
A review of your current local presence
Business Profile, citations, existing local pages and how you currently rank against competitors in each area you serve.
A plan for each area you cover
What needs building, what needs fixing, and in what order, based on where the biggest gaps actually are.
Pages built, profile optimised, citations fixed
The practical work of getting everything consistent, complete and genuinely useful, not just technically correct.
Rank tracking by area
Tracking results separately for each area you serve, since a business covering five towns needs to know how each one is performing, not just an overall average.
Running Google Ads across several areas too? Local SEO and location based Google Ads campaigns work well together, since they reinforce visibility in the same places from two different directions.
Any business tied to specific areas.
Local SEO matters most for businesses that serve, sell to, or operate from particular locations. Recent work has covered:
Questions about local SEO.
Answers to what comes up most often before a local SEO project begins.
How much does local SEO cost?
Pricing depends on how many areas you serve and the state of your current local presence, so it's a fixed fee agreed before any work starts. Get in touch for a quote specific to your business.
How long does it take to see results?
Local SEO tends to move faster than general organic SEO, with some changes to Business Profile visibility noticeable within weeks, though building genuine authority in the map pack usually takes a few months.
Do I need a separate page for every area I serve?
Usually yes, if you genuinely want to rank in each of those areas. A well built page for each location tends to significantly outperform one generic page trying to cover everywhere at once.
Can you help with getting more reviews, not just managing existing ones?
Yes, that's usually part of the strategy, alongside making sure the reviews you already have are visible and being responded to properly.
Does local SEO work alongside Google Ads?
Very well, in fact. Showing up in both paid and organic local results in the same search builds more trust than either one on its own, and the two channels typically share useful data with each other.
Get a review of your local search visibility.
Scoped and quoted after a look at your current Business Profile and local rankings, with a fixed fee agreed before anything starts.
Tell me about your business.
Fill in the form and I'll come back within one working day to discuss your business and what's involved.
Enquiry received.
I'll be in touch within one working day to discuss your business and goals.