Content planned around what people actually search for, not padded for word count.
Search intent research, content plans, briefs and drafts, built to be genuinely useful to the person reading them as well as to Google.
Or call: 07848 522456
Four ways to work, depending on what you need.
Some clients want a plan their own team can work from. Others want the writing done too. Both are available.
Understanding what people actually want to know
Before any content gets planned, real research goes into what people searching a term are actually trying to find out, buy or solve, since content that misses the intent rarely ranks however well written it is.
Topics prioritised by opportunity
A plan of what to write, in what order, based on a genuine gap between what your site currently covers and what's actually worth ranking for.
Structure and target terms your own writers can use
Clear briefs covering structure, target terms and what needs to be answered, useful if you have an in house writer or agency who just needs proper direction.
Written for your audience, not for a word count
Full drafts written to be genuinely useful, in your tone of voice, covering what needs covering and stopping when it's said, rather than padded out to hit an arbitrary length.
How to tell if content is the gap.
These are the most common reasons a business ends up looking for content help.
From research to a plan you can actually use.
A clear process, with a genuinely useful output at each stage.
Search intent and gap research
Looking at what your site currently covers, what's missing, and what's genuinely worth targeting based on real search demand.
A prioritised content plan
Topics ranked by opportunity, not just listed alphabetically or by whatever feels easiest to write first.
Briefs, drafts, or both
Depending on what's agreed, either detailed briefs for your own team, full drafts ready to publish, or a mix of both across different topics.
Handed over in a format that fits your workflow
Delivered as documents, directly into your CMS, or however works best for how your team actually publishes content.
Not sure if your pages are structured well enough for new content to work? On-page SEO and content go hand in hand. A quick on-page review alongside a content plan usually gets better results than either done in isolation.
Any business that needs to be found for what it knows.
Content work has covered a wide range of subject matter, including complex and regulated topics. Recent work has covered:
Questions about SEO content.
Answers to what comes up most often before a content project begins.
How much does content cost?
Pricing depends on how many pieces are needed and whether you want briefs, drafts, or both, so it's a fixed fee agreed before any work starts. Get in touch for a quote specific to your plan.
Can I have briefs written for my own team to work from?
Yes, that's a common way to work. Briefs cover structure, target terms and what needs answering, so your own writers have clear direction without needing the full draft written for them.
Do you write about technical or regulated subjects?
Yes, content has covered technical and regulated sectors including healthcare and financial services, always researched properly rather than guessed at.
Will you refresh old content, or only write new pages?
Both. Refreshing existing content that's slipped in rankings is often included in a content plan alongside new pages, and is sometimes the faster win of the two.
How is this different from just asking an AI tool to write content?
AI tools can produce text quickly, but they don't do real search intent research, don't know your business, and tend to produce generic content that reads like everyone else's. The value here is the research and judgement behind what gets written, not just the writing itself.
Get a content plan built around real search demand.
Scoped and quoted after understanding your goals, with a fixed fee agreed before anything starts.
Tell me about your content goals.
Fill in the form and I'll come back within one working day to discuss what's involved.
Enquiry received.
I'll be in touch within one working day to discuss your goals.