Google Ads, straight talk.
Plain guides to running Google Ads that pay for themselves. Learn how to pick match types, set bids, track leads and spot wasted spend, with tips you can use in your own account today. Written for UK businesses by a Google Ads specialist with 15+ years' experience.
Google Display Campaigns Are Moving to Demand Gen: What Small Advertisers Need to Do
Google is folding Display into Demand Gen. What carries over, what doesn't, and five checks to make before you migrate.
Read post →Google Says Smart Bidding Needs 50 Conversions to Learn. What If You Only Get 10 a Month?
What Google's new learning period guidance means for small accounts, and five ways to make Smart Bidding work when leads are low.
Read post →The Google Antitrust Ruling: What It Actually Means for Your Ad Account
A federal judge ruled on Google's ad tech case this month. Here's what was actually decided, and why it probably doesn't touch your Search campaigns.
Read post →AI Max Is Replacing Dynamic Search Ads: What It Actually Means for Your Account
Two separate upgrade dates, two different triggers. What's changing this month, what's changing in 2027, and what to check either way.
Read post →Click to Call and Mobile PPC: Why Local Service Ads Lose Leads Without It
Most local service searches end in a phone call, not a form. What to check so calling is the easiest thing someone can do.
Read post →How AI Overviews Are Changing Google Ads
What's actually changed on the results page since AI Overviews arrived, and what it means for rising CPCs and your budget.
Read post →Google Ads Conversion Tracking in 2026: Why First-Party Data Matters Now
Why conversion tracking has quietly become the biggest lever most small business accounts get wrong, and what Enhanced Conversions and Consent Mode actually do.
Read post →Performance Max in 2026: What It's Actually Good For (and What to Watch)
An honest look at when Performance Max genuinely earns its place in an account, and what to watch so it doesn't run away from you.
Read post →Google Ads or SEO: Which Should You Invest In First?
How the two actually differ in speed, cost and risk, and a straightforward way to work out which one your business should invest in first.
Read post →Automated Bidding in Google Ads: Which Strategy Actually Fits Your Account
What automated bidding actually does, the five main strategies explained plainly, and how to tell if your account has enough data for it to work well.
Read post →Landing Pages That Convert: What to Fix Before You Blame Your Ads
Why a great ad with a weak landing page still fails, and the five things to check before you assume your campaign is the problem.
Read post →Google Ads Account Restructure: When (and Why) You Need One
The warning signs that your account needs restructuring, what actually gets rebuilt, and why a short term dip in performance is normal.
Read post →How to Write Google Ads Copy That Converts
How to write ad copy that gets the right clicks and actually converts, plus how to use responsive search ads and testing properly.
Read post →Why Your Google Ads Quality Score Matters (And How to Improve It)
What Quality Score actually measures, how it affects what you pay per click, and five specific ways to improve it.
Read post →Google Ads for B2B: What Works and What Doesn't
What actually works in B2B Google Ads, what doesn't, a realistic timeline for results, and what the best performing accounts have in common.
Read post →Should You Hire a Google Ads Freelancer or an Agency?
Both can work. Both can fail. An honest breakdown of the differences, what each costs, and how to decide which is right for your business.
Read post →How Much Does a Google Ads Specialist Cost in the UK? (2026)
Freelancer, agency or in-house, what does Google Ads management actually cost right now? An honest breakdown with real numbers.
Read post →Why Your Google Ads Aren't Converting (And How to Fix It)
The most common reasons Google Ads campaigns fail to generate leads or sales and what to do about each one.
Read post →How to Audit Your Own Google Ads Account: 12 Things to Check
A practical checklist covering the same 12 areas as a professional audit, explained in plain English.
Read post →How Long Does It Take for Google Ads to Work?
One of the most common questions from businesses starting with paid search. Here's an honest, practical answer.
Read post →What Is a Good Cost Per Lead on Google Ads?
How to benchmark your cost per lead against realistic expectations, by sector, by intent and by account maturity.
Read post →Google Ads Match Types Explained: Broad, Phrase and Exact in 2026
What broad, phrase and exact match actually do in 2026, how they have changed and which to use for your account.
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